Privacy Policy

Effective date: March 11, 2019

We at Bison Trails know you care about how your personal information is used and shared, and we take your privacy seriously. Please read the following to learn more about our Privacy Policy. By using or accessing the Services in any manner, you acknowledge that you accept the practices and policies outlined in this Privacy Policy, and you hereby consent that we will collect, use, and share your information in the following ways.

Remember that your use of Bison Trails' Services is at all times subject to our Terms of Use https://bisontrails.co/terms, which incorporates this Privacy Policy. Any terms we use in this Policy without defining them have the definitions given to them in the Terms of Use https://bisontrails.co/terms.

What does this Privacy Policy cover?

This Privacy Policy covers our treatment of personally identifiable information ("Personal Data") that we gather when you are accessing or using our Services, but not to the practices of companies we don’t own or control, or people that we don’t manage. We gather various types of Personal Data from our users, as explained in more detail below, and we use this Personal Data internally in connection with our Services, including to personalize, provide, and improve our services, to allow you to set up a user account and profile, to contact you, to fulfill your requests for certain, and to analyze how you use the Services. [In certain cases, we may also share some Personal Data with third parties, but only as described below.]

As noted in the Terms of Use https://bisontrails.co/terms, we do not knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13, please do not attempt to register for the Services or send any personal information about yourself to us. If we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that a child under 13 may have provided us personal information, please contact us at support@bisontrails.co

What information does Bison Trails collect?

We try to collect and use as little Personal Data as you as possible when you use our Services. We only collect Personal Data about you when you provide such information directly to us, [when third parties such as our business partners or service providers provide us with Personal Data about you, or when Personal Data about you is automatically collected in connection with your use of our Services].

Information you provide to us:

We receive and store any information you provide to us. For example, through the registration process and/or through your account settings, we may collect Personal Data such as the following:

  • First and last name
  • Username
  • Password
  • Email address
  • Please note that certain information may be required to register with us or to take advantage of some of our features.

Information collected automatically

Whenever you interact with our Services, we automatically receive and record information on our server logs from your browser or device, which may include the following:

  • IP address
  • Device identifiers and information
  • Web browser information
  • Page view statistics
  • Browsing history
  • Usage information
  • Transaction information (e.g. transaction amount, date and time such transaction occurred)
  • Cookies -- for more information, see below
  • Log data (e.g. access times, hardware and software information)

“Cookies” are identifiers we transfer to your browser or device that allow us to recognize your browser or device and tell us how and when pages and features in our Services are visited and by how many people. You may be able to change the preferences on your browser or device to prevent or limit your device’s acceptance of cookies, but this may prevent you from taking advantage of some of our features.

Our service providers may also transmit cookies to your browser or device in certain situations, such as when you click on a link to a third party website or service. This Privacy Policy does not cover the use of cookies by any third parties, and we aren’t responsible for their privacy policies and practices.

How do we use your Personal Data?

We process Personal Data to operate, improve, understand and personalize our Services. For example, we use Personal Data to:

  • Communicate with you about the Services, including Service announcements, updates or offers
  • Provide support and assistance for the Services
  • Personalize website content and communications based on your preferences
  • Create and manage user profiles
  • Respond to user inquiries
  • Fulfill user requests
  • Comply with our legal or contractual obligations
  • Resolve disputes
  • Protect against or deter fraudulent, illegal or harmful actions
  • Enforce our Terms of Use

As noted above, we may communicate with you if you’ve provided us the means to do so. For example, if you’ve given us your email address, we may email you about your use of the Services. Also, we may receive a confirmation when you open an email from us. This confirmation helps us make our communications with you more interesting and improve our services. If you do not want to receive communications from us, please indicate your preference by emailing us at hi@bisontrails.co.

Will Bison Trails share any of the Personal Data it receives?

Bison Trails respects your privacy. Generally, we will not share any of the Personal Data we receive with third parties. However, there may be situations where we share Personal Data as described in this section:

Service providers

We share Personal Data with vendors, third party service providers, and agents who work on our behalf and provide us with services related to the purposes described in this Privacy Policy or our Terms of Use. These parties may include:

  • Payment processors
  • Fraud prevention service providers
  • Analytics service providers
  • Staff augmentation and contract personnel
  • Hosting service providers Unless we tell you differently, our agents do not have any right to use the Personal Data we share with them beyond what is necessary to assist us.

Data shared at your request

We also share Personal Data when necessary to complete a transaction initiated or authorized by you or provide you with a service you have requested.

Business transfers

If we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, Personal Data could be one of the assets transferred to or acquired by a third party.

Protection of Bison Trails and others

We reserve the right to access, read, preserve, and disclose any information that we believe is necessary to comply with law or court order; enforce or apply our Terms of Use https://bisontrails.co/terms and other agreements; or protect the rights, property, or safety of Company, our employees, our users, or others.

Is Personal Data about me secure?

Your account is protected by a password for your privacy and security. You must prevent unauthorized access to your account and Personal Data by selecting and protecting your password appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account.

We endeavor to protect the privacy of your account and other Personal Data that we hold in our records, but unfortunately, we cannot guarantee complete security. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.

How long do we retain your Personal Data?

We retain Personal Data about you for as long as you have an open account with us or as otherwise necessary to provide you Services. In some cases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. Afterwards, we retain some information in a depersonalized or aggregated form but not in a way that would identify you personally.

What Personal Data can I access?

Through your account settings, you may access, and, in some cases, edit or delete the following information you’ve provided to us:

  • First and last name
  • Username
  • Password
  • Email address

The information you can view, update, and delete may change as the Services change. If you have any questions about viewing or updating information we have on file about you, please contact us at support@bisontrails.co. Residents of California may have other rights – please see below for additional information.

What choices do I have?

You can always opt not to disclose information to us, but keep in mind some information may be needed to register with us or to take advantage of some of our features.

You may be able to add, update, or delete information as explained above. When you update information, however, we may maintain a copy of the unrevised information in our records. You may request deletion of your account by emailing us at support@bisontrails.co. Some information may remain in our records after your deletion of such information from your account.

Will Bison Trails ever change this Privacy Policy?

We’re constantly trying to improve our Services, so we may need to change this Privacy Policy from time to time as well, but we will alert you to changes by placing a notice on https://www.bisontrails.co, by sending you an email, and/or by some other means. Please note

that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used.

California Residents

The following terms apply to residents of California:

  • Access. You may, not more than twice in a twelve-month period, request more information about the Personal Data we hold about you and request a copy of such Personal Data by emailing us at hi@bisontrails.co. You can also access certain of your Personal Data by logging on to your account.
  • Erasure. You may request that we delete the Personal Data that we have collected from you by emailing us at hi@bisontrails.co. However, we may not be required to delete your Personal Data under certain circumstances, including if such data is necessary for us to provide you with the Services, if we use such data only for our internal analytical use, and if such data is needed to complete a transaction or other action you have requested. If you request that we delete your Personal Data, you may no longer be able to use the Services.

What if I have questions about this policy?

If you have any questions or concerns regarding our privacy policies, please send us a detailed message to the physical or email address below, and we will try to resolve your concerns:


Bison Trails
16 Vestry Street
New York, NY 10013
hi@bisontrails.co